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Magis Custom Motors
Date: 2021
Company: Academic Project
Brand Guideline

Tools:
Magis (meaning “more” in latin) is a car-centric shop specializing in aftermarket customizations and performance packages for muscle cars and hot rods, where all detailed work is performed by knowledgeable artisans. Through the brand guideline created, it establishes the visual voice of the brand, by providing not only colour and font systems, but detailed guidelines for selecting and utilizing imagery. The guideline reinforces the car enthusiasts voice while looking ahead to the future of muscle car engineering.
Brand Guideline Excerpts




Brand Elements
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