CFL Sask. Roughriders
Date: 2022
Company: Saskatchewan Roughriders, Capital Auto Mall
Snapchat Filter, Google Advertising, and Car Decal Designs
Tools:
Every year, The CFL’s Saskatchewan Roughriders hosts The Winnipeg Blue Bombers for The Labour Day Classic, one of the biggest football games of the year. I created the Labour Day Classic Snapchat filter, sponsored by Capital Auto Mall, that was used by fans throughout Mosaic Stadium. The main goal of the filter was to emphasize the Riders' long-running rivalry with the Bombers.
Stadium Filters
The 109th Grey Cup, and Partnership with Capital Automotive
The Roughrider’s partnership with the Canadian dealer group Capital Automotive has been a growing relationship over the years, a partnership called Capitalville, a play on the Roughriders-Riderville. For the 2023 season, I helped create the car decals for the Capital Pick 6 Contest, giving one lucky fan the chance to win the choice of 1 of 6 new vehicles (including the 2023 Jeep Wrangler and 2023 XT5 Featured below). These cars were featured in front of Mosaic Stadium for the entire season.
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Along with the contest, Capital ran a campaign with 4 of their Saskatchewan dealerships. Playing on the Roughriders entrance theme “Bring Em’ Out”, I emulated the experience of the team entering the stadium, but with a car entering the stadium.
